Product Features
At Media Melon we revolutionise the world of video analytics. As a leading innovator in the field, we're committed to providing businesses with the most powerful insights to thrive in the digital age.
SmartSight Dashboard
Outstanding customer experience is critical to customer retention. OTT service providers need a clear understanding of end-user satisfaction, usage behavior, and experience - through reporting and analytics - in order to optimize their services. MediaMelon SmartSight is a comprehensive cloud-based analytics solution that provides in-depth, unparalleled reporting using a patent-pending analytics engine.
SmartSight Analytics provides new, previously unavailable insights regarding Quality of Service (QoS), Quality of Experience (QoE) and cost control with quantifiable results that can extend viewer engagement and help monetize viewer behavior with relevant advertising partnerships. MediaMelon’s SmartSight™ Analytics technology collects and mines extensive real-time performance data and offers this data in the form of analytics reports to customers.
Available as a cloud-based service from MediaMelon SmartSight Analytics is a highly scalable and resilient platform with fully redundant software and hardware components. This comprehensive OTT monitoring solution enables service providers to develop deeper insights into user behavior, and engagement while providing the intelligence to forecast future requirements, make more effective business decisions and leverage this data to generate new revenue streams.
Following are the core feature of our product suite.

Analysis Dashboard
Introducing our comprehensive Analytics Dashboard – your command center for data-driven decision-making in the realm of video analytics. Boasting an extensive array of over 25 essential metrics, this dashboard provides an in-depth and holistic view of your video performance. With intuitive visualizations and customizable displays, you can effortlessly monitor key aspects such as Startup delays, EVBS, Errors, and more.

Microscope dashboard
Microscope is your window to session-level insights. It delves deep into user interactions and product usage, with precision metrics. Visualizations simplify data, revealing user patterns and optimization opportunities. From session durations to feature adoption, Microscope enhances your product strategy. Dive into session analytics, uncover potential, and refine your product with Microscope.

Trends Dashboard
Our Trends Dashboard is the heartbeat of your video analytics strategy. It's your window into the dynamic world of video content. With real-time data and intuitive visualizations, our Trends Dashboard transforms raw video metrics into actionable insights. Track audience engagement, content performance, and emerging trends effortlessly. Stay ahead of the curve, make data-driven decisions, and drive your video strategy to new heights with our Trends Dashboard.

Monitoring dashboard
MediaMelon’s Real-Time Monitoring Dashboard provides instant visibility into key QoE metrics, playback errors, and live viewing activity across your OTT platform. Track startup time, buffering, bitrate changes, and content being watched — all in real time. With built-in drill-down tools, you can quickly isolate issues by region, device, ISP, or CDN, enabling your teams to debug problems as they happen and ensure a seamless streaming experience.

Geographic dashboard
The ultimate tool for gaining insightful perspectives on video analytics across different locations. This dashboard effortlessly compiles a wealth of metrics, allowing you to analyze performance by geography with ease. Through intuitive visualizations, it simplifies data interpretation, enabling you to identify regional trends, correlations, and optimization opportunities effortlessly. Whether you're monitoring audience engagement by city, region, or country, our Geographic Dashboard provides a comprehensive view that enhances your decision-making.

Eyesight dashboard
Meet Eyesight, your viewer insights hub. With curated metrics, it deciphers viewer behavior, demographics, and preferences. Visualizations simplify data, revealing trends and boosting content strategy. From watch times to demographics, EyeSite streamlines viewer analytics. Uncover potential, fine-tune your strategy, and revolutionize content engagement with EyeSight.

Custom dashboards
MediaMelon’s Custom Dashboard lets you build fully tailored analytics views to monitor the metrics that matter most to your OTT business. Choose from a rich set of configurable widgets — including KPIs, time-series charts, grids, and statistical plots — to visualize performance across regions, devices, ISPs, and more. Apply global filters, compare time ranges, and share dashboards across teams for consistent, focused insights. With AI-assisted dashboard creation and real-time updates, it’s never been easier to track, analyze, and act on your streaming data.

Alerting dashboard
MediaMelon’s Real-Time Alerting Dashboard empowers OTT teams to detect and respond to streaming issues instantly, with smart alerts and AI-driven analysis. Set up multi-dimensional alerts that automatically monitor all values across regions, ISPs, CDNs, devices, and content — no need to define each condition manually. When anomalies occur, AI instantly analyzes the data to surface the likely root cause, reducing time-to-resolution and helping teams stay ahead of quality-impacting events.
Insights Dashboard

Error Insights
Video Player Error Heat Map – your visual guide to player performance. This innovative tool captures both fatal and non-fatal errors, quantifying their frequency and severity. Get an instant snapshot of issues affecting your video playback experience. Navigate errors with clarity and optimize your player's performance effortlessly. Elevate your video delivery with the Error Heat Map today.

Real time Session Visualizer
Real Time Session Visualizer – your integration and validation ally. Designed for seamless use, this tool employs user IP addresses for debugging and validation. It's your go-to for ensuring smooth integrations and pinpointing validation issues. Elevate your process with precision debugging at latencies of 1 -2s.

Content Insights
This precision tool lets you zoom in on specific content or content sets. With it, you can dissect data across dimensions, extract key metrics, spot trends, and optimize your strategy with pinpoint accuracy. It's your secret weapon for turning content data into actionable insights.

AI Insights
MediaMelon AI Insights delivers a powerful suite of AI-driven tools designed to accelerate troubleshooting and enhance operational intelligence. With features like the AI Session Summarizer, AI Alert Analyzer, and AI Error Root Cause Tool, teams can quickly understand complex issues without digging through raw data. At the core is a QOE-optimized, MCP-compatible Agentic Query Engine that interprets natural language prompts to investigate problems, surface insights, and explain streaming performance in real time — making advanced analytics accessible to everyone.

Content Paths
Content Paths are your pathway to a deeper understanding of user journeys within your content, asset paths, and series paths. This intuitive tool lets you follow the trail of user interactions, analyzing how viewers navigate through individual content pieces, assets, and entire series.
But that's not all – the Content Path Explorer also offers a heatmap feature, allowing you to visually map and comprehend user paths across assets and series. Uncover valuable insights, refine your content strategy, and enhance user experiences with the Content Path Explorer. Explore the journey, optimize content, and elevate your results with ease.
Additional Product Features
Multi-dimensional analysis
Capability to conduct elaborate analysis with respect to several attributes of the video stream, such as the video asset, the device used to play the stream, the viewer location etc. The analytics APIs offer support to build complex queries across dimensions in order to provide precise, circumstantial information, such as the buffering ratio of assets played by a given player from a given type of device, by combining the asset, device and player dimensions.
Aggregation
Provision to perform custom aggregation of data, based on a given metric or dimension. A combination of the following three Request Parameters can be used to control aggregation.
Request Parameter
Description
agg
When set to 1, performs aggregation by grouping records with the same timestamp.
aggby
Performs aggregation by grouping unique values of the metric or dimension specified. Enabled only when count=1 and agg=1.
count
When set to 1, performs aggregation by grouping records with the same primary key values.
Filtering
Provision to filter results based on a given metric value.
Request Parameter
Description
filter
Simple filter
filter=<metric><filter_type><<value>
where <filter_type> is one of:
=
equal to!=
not equal to~
substring
To search for multiple values of a metric, separate the values with ,
filter=<metric>=<value1>,<value2>
To search on multiple metrics, seperate the searches with a []
filter=[<metric1>=<value1>][<metric2>=<value2>]
QoE Filtering
Metric filter to filter sessions based on metric values
Request Parameter
Description
qoefilter
Simple filter
qoefilter=<metric><filter_type><<value>
where <filter_type> is one of:
=
equal to>=
greater than or equal to<=
not equal to>
greater than<
Less than
To filter on multiple metrics, seperate the searches with a []
filter=[<metric1>><value1>][<metric2>>=<value2>]
Pagination
Provision to paginate results. The following two parameters are used to control pagination.
Request Parameter
Description
limit
The number of rows to be returned.
offset
The starting row index in the result. Valid values for index begin with 1. The value 0 disables pagination.
Sorting
Provision to sort results on a given metric or dimension. The following two parameters are used to control sorting.
Request Parameter
Description
orderas
One of ASC
or DESC
to sort by ascending or descending order respectively. Defaults to ascending order if not specified.
orderby
The name of metric or dimension to be sorted on. If the field mentioned is not present in the list of metrics queried, unsorted results are returned.
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